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Hospitality reopens for business!
Posted on 20th April 2021 under Blog.
As lockdown restrictions ease, hospitality venues begin to reopen and people go back to work, we want to share with you some useful tips to assist in business growth and retarget to your customers to encourage them back to your business.
We understand these times have been challenging for most people and a strain on businesses, we are fully aware most marketing budgets will be lowered.
That is why in this article we want to show you some cost-effective solutions which improve communications, boost business performance and generate new sales.
VoIP telephony saves your business money
You may not realise it, but your telephone may be costing you more than you think. Depending on the nature of your business, telephone calls rack up, and you will find so does the monthly bill.
With a hosted (VoIP) telephone system all calls made from and to your business are completely free – and softphone and mobile applications mean that your staff can take calls from wherever they are using their extension number, adding flexibility. VoIP calls run entirely on your internet connection, decreasing your overall telephone bill each month.
Don’t be put off by the sound of VoIP telephony, applications are easy to use and there is a range of handsets from entry-level to executive desk-based phones for those that need them, giving you the flexibility to give your staff the communication tools they need, whether office based or front of house.
Guest WiFi to track and retarget to your customers
Guest WiFi is an affordable solution that provides a free or paid WiFi connection for your customers. It has complete wireless accessibility for multi-users access meaning guests will be able to connect to your provided network.
We are deep into the digital age where a large percentage of people carry a smart device and would want to connect to an internet connection and providing a network to your customers may potentially be a deal-breaker for future customers returning to your venue.
It is easy for customers to log on and connect, with tailored home pages to assist with their registration. Details of the customer will need to be provided to grant them access. With this data you and collect, store and use it to retarget these customers with future products, services or special offers.
SMS marketing
SMS messaging is a marketing tool used to communicate directly with your customers via text message. With this powerful tool, you promote upcoming deals, services, events and more at the click of a button.
You can use the data you generate from your guest WiFi to target customers and attract them back to your business. You have complete control over your SMS campaigns on what they say and how many you send – from one message to thousands. One text message conversion could pay for itself.
Grow your business with these affordable techniques. To book a free demonstration on any of the above call us on 01656 33 44 55 or email sales@datakom.co.uk.
