CASE STUDY – DEAD CANARY
INCREASE IN BRAND AWARENESS WITH GUEST WIFI
About
Dead Canary, located in Cardiff city centre, offers a wide selection of drinks, cocktail masterclasses and various events. Promoting their offers and events, as well as providing excellent customer service are all vital to the business.
Business challenge
- Dead Canary had issues with its previous guest WiFi connection. The current setup didn’t feature any marketing tools meaning the business was unable to effectively use any data from a customer login.
- The premise is a large building which can pose issues for WiFi access points, so selecting the right equipment was an essential requirement.
- Research shows that 38% people use WiFi to post pictures of their activities and this has become a Facebook trend. The ability to log in via social media was therefore an important consideration to the venue in raising its brand awareness.
- Finally, as a public business, Dead Canary knew that if they were to provide WiFi as a service to guests, then it must comply with UK Legislation and be prepared for GDPR (General Data Protection Regulation) when it is introduced in May 2018. This new regulation is intended to strengthen data protection for all customers.
Key solutions
GUEST WIFI
Complete access to the internet in all areas of the venue for visitors.
FACEBOOK ‘CHECK IN’
Users can log in using their Facebook account and ‘check in’, increasing brand awareness.
SELF-MANAGEMENT
Ability to manually make changes to settings by using the simple web portal.
BRANDED REGISTRATION PAGE
The venue is now able to capture registration data such as email address and birthdays.
TAILORED PROMOTIONS
Personalised customer experience to encourage repeat business.
SECURE BROWSING
Adheres to data protection regulations.
DATA CAPTURE
See how long customers are staying, how often they visit, and key demographics.
ONGOING SUPPORT
The SCG Wales team is always on hand for any queries.
